Albo Van Wyk Jewellery is a bespoke jewellery shop that showcases and creates all its own custom jewellery through hand craftsmanship on site.
Art Direction | Website Design | Logo Design | Graphic Design (Social & Email) | Photography (Product, Behind-The-Scenes and Commercial) | Photography Edit & Retouch
AVD was a long time running local jeweller in the Cape, but owner Albo wanted to bring his business into the 21st Century but didn't know how. We discussed replacing the basic text logo that was only found on an old sign above the shop, with a more modern clean approach. Albo was involved with every step and let me know which elements, colours and the tone he wanted to embody for the new look. I sources a local model and applied a very tight on location model shoot with the beautiful handcrafted jewellery. I also went on to capture behind the scenes to establish the authenticity of the making of the custom jewellery. Lastly I took stock images of all the top products, the rings and earrings that are featured in the websites gallery (as seen below). I also designed for social media elements and the CI needed to connect with clients locally and internationally. Every facet of the brand was captured to create an authentic rich array of products and services for the rebranding of this business.
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